HOW MANY BOTTLES OF BEER ON OUR WALL?

The Out-of-home beer campaign was created to promote
the different styles of beer offered at the LCBO. Coordinating
with the Creative Director, Beer Manager and Beer Coordinator
we developed a number of creative pieces for street cars, bus murals, interior cards and transit shelter ads for the Greater Toronto Area.

Involvement:

  • maintaining, collecting and preparing all bottle images
  • creating templates to merge multiple versions
  • layout and production